What To Do When Your PPC Advertising Isn't Getting Hits

When your PPC advertising isn’t getting hits, you must first determine why before you can take positive action. Was it working and has it all of a sudden ground to a halt? Then perhaps your competitors have moved in on your turf and are driving up the bid price it takes to get sufficient volume. If you are launching new campaigns, perhaps your bid amounts are not high enough or you do not have enough keywords to drive sufficient volume. Whatever the reason, before giving up on PPC advertising, spend a few weeks testing marketing strategy and various factors of your campaign.

read more